Oyinola Mabinuori

Led a team of copywriters, overseeing content strategy and execution for major brands to enhance market presence and engagement.

• Directed a team of copywriters in developing high-impact content for leading brands including Jumia, Stanbic IBTC, and Bullet Energy Drink, enhancing brand messaging and market reach.
• Collaborated with the Creative Director to optimize content development workflows, improving internal efficiency and accelerating project turnaround by streamlining processes.
• Crafted compelling copy and content for integrated multi-channel campaigns (digital, ATL), ensuring brand consistency and driving significant audience engagement.
• Leveraged in-depth market research and competitor analysis to refine messaging strategies, resulting in data-driven creative direction and enhanced campaign effectiveness.

Spearheaded creative strategy and team leadership for major marketing campaigns, ensuring brand alignment and impactful multi-channel execution.

• Developed and executed innovative creative marketing strategies for high-profile campaigns, including Cowbell Milk's 'So Creamy So Good' and Onga's 'Bring Great Flavours Home,' achieving strong brand resonance.
• Guided the creative team through the conceptualization and execution of integrated marketing campaigns across ATL and digital platforms, ensuring cohesive brand messaging.
• Authored compelling copy and content for diverse media (TV, radio, print, digital), consistently aligning with client brand guidelines and enhancing campaign reach.
• Managed end-to-end marketing campaign projects, from strategic planning to successful production and execution, ensuring timely delivery.
• Collaborated closely with the Agency's Group Head to oversee daily creative operations and deliver high-quality outputs, optimizing team productivity.

Managed marketing communication projects and developed engaging copy for ATL and digital campaigns, driving brand loyalty and engagement.

• Authored engaging copy for integrated ATL and digital marketing campaigns across multiple Promasidor Nigeria brands, enhancing brand voice and market appeal.
• Contributed to the successful management of marketing communication projects from concept to execution, consistently meeting project timelines and achieving brand objectives.
• Developed strategic digital content calendars and innovative creative concepts, significantly increasing social media engagement and fostering brand loyalty.

Led marketing communication projects for key accounts, overseeing campaign execution and content development across multiple platforms.

• Managed key aspects of Dangote Seasoning and Dangote Salt accounts, contributing to strategic brand development and market positioning.
• Spearheaded marketing communication projects for Dangote Salt and Seasoning, including the successful execution of high-impact campaigns like 'It's Time to Care About Your Salt' and 'Taste of the North'.
• Coordinated cross-functional project partners, production teams, and brand ambassadors, ensuring seamless end-to-end campaign delivery and execution.
• Conducted comprehensive market research and competitor analysis, providing key audience insights that informed and refined marketing strategies.
• Developed cohesive scripts and content for ATL and digital campaigns, ensuring consistent and impactful brand messaging across diverse platforms.

Developed copy for major commercials and marketing materials, providing critical support for brand campaigns.

• Authored compelling copy for high-reach print, TV, and radio commercials, effectively communicating brand messages to target audiences.
• Provided essential copy development and project management support for major Dangote Seasoning campaigns, including 'Karsheen Margana,' ensuring campaign success.
• Collaborated with creative and production teams to develop comprehensive ATL and digital marketing materials, enhancing campaign consistency and impact.

Researched and identified new business opportunities, developing strategic proposals to expand the company's client portfolio.

• Conducted in-depth market research to identify new business opportunities, providing actionable insights that contributed to a 15% expansion of the company's client portfolio.
• Developed and presented compelling business ideas and detailed client proposals, securing new partnerships and revenue streams.

Served as a key communication liaison, facilitating seamless information flow and contributing to client acquisition initiatives.

• Acted as a crucial communication liaison between local offices, international headquarters, and clients, ensuring seamless information exchange and operational efficiency.
• Actively participated in client acquisition initiatives, contributing to a 10% increase in the organization's customer base within 12 months.

Supported community development projects through fieldwork and managed essential administrative tasks.

• Executed critical fieldwork for NGO-led community development projects, gathering data and facilitating direct engagement with beneficiaries.
• Provided comprehensive administrative support, ensuring efficient office operations and project coordination.